The Big Papi 2M Mid will be available in August, and is scheduled to be worn by Ortiz for the first time in the 2007 MLB All Star Game in San Francisco in July. The silver-and-red shoe features Ortiz’ profile on the sock liner, and the company says Reebok designers took inspiration from Big Papi’s precisely trimmed sideburns for the lines on the sides of the cleat.

Full Story Marketing Daily