Stephon Marbury started it. Now, Ben Wallace is joining the cause.

Wallace is lending his name to the Starbury Movement, endorsing an affordable line of sneakers and apparel started by the New York Knicks’ star. Wallace will begin wearing the Starbury II basketball shoe Thursday when the Chicago Bulls play his former team, the Detroit Pistons. And his own sneaker — Big Ben — is expected to hit the market in late August or the fall.

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